Marketing Suggestions / Options

There are many aspects of marketing on-line. Here are some suggestions and ideas to optimize search engine marketing:

Pay Per Click (PPC): One of the main ways to drive traffic to your site instantly is through a Pay Per Click (PPC) campaign. These campaigns can be setup with any of the major search engines such as Google, Yahoo or Bing. One major benefit of this type of Marketing is you can track , down to the user, what campaigns are being effective and converting customers and what ones are not. OLWM specializes in setting up these campaigns and uses our proprietary tracking system to make sure you get results from your marketing money.

Social Media Advertising: Another great marketing avenue that has just started in the past few years is Social Media Advertising. With Facebook now toping Googles large volume of daily users it makes a lot of marketing sense to advertise with Facebook and for more reason than just user base. Unlike Google or Bing, Facebook allows you to use an image in your add. This provides a great branding opportunity not available with other types of SEM.

Key Phrases: Text is one of many important factors that search engines examine when they rank sites. While text is not the only measure, it is very important since much of the information that consumers receive is through text. Also text is one of the easiest aspects of a site to tweak. Thus, effectively implementing key phrases in text is a simple way to catch the attention of search engines and consumers. However, there are many other methods of incorporating key phrases into a website.

Links to Directories: Directories are important sites that can channel consumers to a company’s website, and the number of links pointed to a site can boost its search engine performance. Directories are different than search engines since they select what pages they refer to their visitors, and since they are usually focused on specific topics, they attract more targeted consumers. We manage several topical and geographic directories that have links that are of benefit to many of our clients. Check out our directories – click here.

Polished Design: On-line consumers expect high quality websites that effectively convey information in an attractive manner. Designing websites requires expertise in marketing, database and application development, programming, graphic art, and content development. When designed effectively, websites will catch the attention of consumers while garnering confidence.

Content / Additional Pages: We can't overemphasize how important it is that you have the right information (and enough of it) on your web site. Content includes text, graphics, video, animation, and other information. In addition to this there are many automated functions that can and should be used to make it easier for you and the site visitor to communicate with each other.

Effective Applications: Once consumers get to a website, companies must provide ways to encourage site visitors to purchase products and services. This can occur in many ways such as following up on captured e-mail addresses and developing effective information request or purchasing forms with stored demographic database functions. Such tools can turn site visitors into customers.

These are just a few of the many suggestions we can discuss further in detail. As your consultants we can open the door to the most successful methods of marketing on the Internet.

Please give us a call or send an e-mail. We'll be happy to answer your questions!

Contact Us: Phone: (435) 652-3056 or by E-mail: info@olwm.com